Ep. 04 Embrace the Summer Vibes and Create a Content Bank to Take Time Off
Are you ready to enjoy some sun, sea, and cocktails this summer? But hold up, are you worried that your content game will suffer while you're away?
Summer is almost here, and I know you want to take some time off to relax, unwind, and bask in the sun. But as business owners, taking a break can be a tough call. We're always on the go, and the idea of leaving our business for even a week can be overwhelming. Creating a content bank repurposed from old content is a great way to take some well-deserved time off from your biz this summer. Not only will you be able to maintain your online presence, but you'll also have more time to enjoy the sunshine and a refreshing drink.
That's why in this episode of the Content and Chill podcast, I'm sharing with you how to "Embrace the Summer Vibes and Create a Content Bank to Take Time Off" so you can take a break from your biz without missing a beat.
In this episode with Content and Chill host, Anna Schild, you'll learn:
🏦 What is a content bank and how it can help maintain your social media and online presence while taking a break
🎨 How to repurpose old content to create a content bank, including taking inventory of existing content, determining what can be repurposed, deciding what form the content should take, and organizing the content bank
✈️ The benefits of repurposing content, including getting more mileage out of existing content, reaching a wider audience, and driving conversions
If you desire to maintain your online presence while taking a break from business, make sure you catch this episode!
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Embrace the Summer Vibes and Create a Content Bank to Take Time Off
Content creation is a critical aspect of any marketing strategy. But constantly coming up with new ideas and producing fresh content can be a daunting task. This is where content repurposing comes in. Repurposing your existing content can save you time and energy while also helping you reach a wider audience.
What is a Content Bank?
So, what's a content bank, you ask? It's a collection of repurposed content that you can use to keep your social media and other content channels active even when you're not around. Think of it as a secret stash of content that you can use to keep your audience engaged and entertained.
Now, you may be thinking, "ugh, that sounds like a lot of work." But, here's the thing - it's not! All you have to do is repurpose your old content. Repurposing content means taking your old content and giving it new life by turning it into something fresh and exciting. The possibilities are endless, and it's a great way to get more bang for your buck.
How to Create Your Content Bank
Take inventory of your existing content. Look at all the content you've created in the past, including blog posts, social media posts, videos, podcasts, and anything else you've produced.
Determine what content can be repurposed. Look for content that is evergreen and can be updated, such as "how-to" guides or listicles.
Decide what form the repurposed content should take. Should it be a blog post turned into a video, or a podcast episode turned into an email newsletter?
Repurpose your content. Take your old content and turn it into something new. Make sure to update it with any new information or insights you may have gained since you originally created it.
Organize your content bank. Once you've repurposed your content, organize it into categories based on topic, format, and platform.
Boom! You're now ready to take a break without sacrificing your content game. With a killer content bank repurposed from old content, you can enjoy your summer without worrying about your online presence.
