Ep. 06 How to Repurpose Content You Already Have into a Freebie
Have you been wanting to create a freebie for your business but don’t know where to start?
I'm about to spill the tea on how to create a killer resource that will make your dream audience drool and beg to sign up for your email list. But don't fret, creating a freebie doesn't have to be an overwhelming task. In fact, you can turn your existing content into a jaw-dropping freebie in a flash!
That's why in this episode of the Content and Chill podcast, I'm sharing with you "How to Repurpose Content You Already Have into a Freebie" so you can have a valuable resource that will have your dream audience begging to sign up for your email list.
In this episode with host, Anna Schild, Content Repurposing Creatrix, you'll learn:
✨ The concept behind repurposing content into a freebie and why you should do it
💌 What a freebie is how you can use it as a tool to grow your email list
💃 My simple 4-step process for creating a freebie that I implement in my own business and with clients
🚀 Effective strategies for how to promote your freebie
Get ready to level up your email list like never before!
Listen:
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How to Repurpose Content You Already Have into a Freebie
Get ready to take your business to the next level with one of my favorite strategies: repurposing content into valuable freebies. Today, I'm going to show you how you can transform your existing content into irresistible resources that will not only attract new subscribers but also build a loyal relationship with your audience. And the best part? It's easier than you think! With the simple process I'm about to share, you'll be creating high-quality freebies in no time. So, let's dive in!
Demystifying Freebies
If you're new to the world of online business or have heard about freebies but aren't sure how to create one, don't worry! A freebie is any valuable content you offer in exchange for someone's email address. It's designed to entice people to join your email list and continue engaging with them. Freebies are an essential tool for growing your business, and creating them doesn't have to be daunting. In fact, everyone does it! So, let's get started on creating your own juicy freebies.
Choosing Your Content
The first step is to select the content you want to repurpose. Look through your blog posts, social media posts, videos, or podcast episodes. Choose pieces that have performed well, address common pain points, or align with your end goal. Consider what you want your freebie to achieve: attract subscribers, provide value, or funnel them into a specific offer. Your content should resonate with your audience and align with your goals.
Selecting the Perfect Format
Now that you've chosen your content, it's time to decide on the format for your freebie. It could be a checklist, cheat sheet, guide, journal prompts, email course, or even a webinar. The format depends on your business, ideal clients' preferences, and the value you want to provide. Think about what will engage your audience and serve your goals best.
Creating Compelling Content
With your chosen format in mind, it's time to create your freebie. Review the original content you're repurposing and identify key points and takeaways. Consider how you can present the information in a fresh, interesting way. You may need to edit, condense, or add new information. Make it visually appealing with graphics, visuals, and a call-to-action page at the end. Ensure your contact information is included, so people can reach out to you in the future.
Promotion is Key
Once your freebie is ready, don't keep it a secret! Promote it across all your marketing channels, such as social media, podcast, blog, website, and email list. Spread the word to your target audience and collaborate with others in your niche to expand your reach. Incorporate your freebie into your content and marketing strategy to attract new subscribers and achieve your goals. Keep testing different strategies until you find what works best for you and your audience.
You now have a powerful tool to grow your email list and build a thriving community. By repurposing your existing content into irresistible freebies, you can attract new subscribers, provide value, and drive conversions. So, dig into your content graveyard, unleash your creativity, and start creating amazing freebies that will take your business to new heights in 2023 and beyond. Happy repurposing!
