Ep. 08 The Two Content Repurposing Strategies You Should Be Using in Your Biz
Are you tired of constantly creating new content from scratch and wishing there was a way to maximize the value of your existing content while staying relevant and fresh on all platforms?
You know that repurposing content is my jam, and I realized it was time to dive into the different strategies I use in my business and with clients. Content repurposing is not a one-size-fits-all approach and there are so many different ways and types of content to repurpose based on your unique needs.
That's why in this episode of the Content and Chill podcast, I unveil to you "The Two Content Repurposing Strategies You Should Be Using in Your Biz" that will revolutionize your content repurposing game and your business. By using both strategies, you can revive valuable information and ensure your content reaches its full potential from the start, strengthening your brand's impact and visibility on multiple platforms.
In this episode with host, Anna Schild, Content Repurposing Creatrix, you'll learn:
♻️ The perks of repurposing your content
💎 How to breathe new life into your older content and uncover hidden gems from your content vault
🐅 The art of repurposing in the moment to create a vibrant and irresistible content ecosystem
👯♀️ How you can play with utilizing both strategies in your business
Whether you are a content creator that's looking to level up your content game or a business owner seeking different ways to maximize your impact, then this episode is packed with lots of insights and tips that you can start to utilize in your business right now!
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The Two Content Repurposing Strategies You Should Be Using in Your Biz
Before we spill the secrets, let's quickly refresh our memories about content repurposing. It's the game-changing art of taking your existing content and transforming it into different formats, breathing new life into it and reaching a wider audience. Say goodbye to the endless content creation grind and hello to extended content lifespan and maximum impact. It's time to make your content work harder for you!
Strategy 1: Going Back in Time - Repurposing from Past Content
This strategy is all about dusting off those hidden gems from your content vault and giving them a sparkling makeover. Think of it as mining for gold in your content archive. By repurposing your older content, you can bring it back to life and reach a fresh audience who missed it the first time around. To effectively repurpose past content, you can follow these steps:
Reflect on past content: Review blog posts, podcast episodes, social media content, and videos you've previously shared.
Identify hidden gems: Look for popular or evergreen pieces that could be transformed into new formats.
Brainstorm repurposing ideas: Consider turning a blog post into a podcast script, a popular social media post into a carousel or reel, or repackaging key insights for different platforms.
Create a content bank: Compile repurposable content that can be used during seasons with reduced content creation.
It's recommended to conduct a content audit every quarter or based on your content creation frequency to keep your repurposing efforts consistent and efficient.
Strategy 2: Actively Repurposing New Content
This strategy focuses on repurposing content in real-time as you create it. By being proactive and intentional from the start, you maximize the reach of your content and ensure it reaches different corners of your audience. Here's how to implement this strategy effectively:
Identify repurposing opportunities: Extract key points, quotes, or tidbits from your new content that can be repurposed into different formats.
Repurpose in the moment: Convert a blog post into a podcast script, use quotes for social media graphics or captions, or transform tips into reels or videos.
Build a cohesive content ecosystem: Ensure each piece of content supports and amplifies the others, creating a holistic representation of your brand and message.
By actively repurposing new content, you create a robust content ecosystem that spans multiple platforms and ensures your content reaches its full potential from the start.
Balancing Both Strategies
While both strategies have their benefits, using them together allows you to reap the rewards of both approaches. Repurposing from past content revitalizes valuable information, attracting new eyes and reinforcing your expertise. Actively repurposing new content keeps you in the flow of creating and helps build a cohesive content ecosystem. By combining these strategies, you extend your content's reach, strengthen your brand's impact, and expand your visibility on various platforms.
